MNLTH was the most mysterious of the bunch. The first was the Space Pods which acts as a virtual home and was quickly followed up with PodX, an extension to Space Pods that featured the Nike branding. Clone X holders have received multiple airdrops, all of which serve different purposes and use cases. Since the acquisition, RTFKT has only continued to grow and build out their ecosystem together with Nike. The acquisition of the entire RTFKT team and product lines is a testament to the quality of the brand that they have built. Roughly 2 weeks after the launch of Clone X, Nike officially announced their acquisition of RTFKT. The acquisitionĪfter Adidas’s foray into the metaverse and NFTs, the question on everyone’s minds was “How is Nike going to respond?”. However, attacks on the website forced the team to switch the launch to a standardized 2 ETH mint price for the remaining vials. Each mint vial allows the holder to redeem 1 randomly generated Clone. Initially, the launch was a Dutch auction with a starting price of 3 ETH per mint vial. The collection had a presale of 10,000 NFTs on 27 November 2021 for existing RTFKT NFT holders and a public launch of the remaining 10,000 2 days later. The collection was done in collaboration with one of the most influential Japanese artists in the world today, Takashi Murakami. Having a collection of 3D avatars creates a foundation of an entire ecosystem that goes beyond clothing. Clone X’s launch unlocked a new dimension for the RTFKT brand. They started off with creating virtual sneakers, slowly evolving into fashion pieces that could be used in Decentraland and even had events that allowed users to receive physical sneakers by using their NFTs.Ī metaverse brand would not be complete without having their own digital avatars. Prior to releasing Clone X, RTFKT had already established themselves as a leading metaverse brand. Source: RTFKT’s Twitter Backstory History of Clone XĬlone X was not RTFKT’s (pronounced: Artifact) first rodeo.
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